Digital Marketing Coordinator - Vandemoortele DE - Belgique

Vandemoortele DE

Région

Belgique

About Vandemoortele

Vandemoortele is a leading European food group that manufactures and sells high-quality food products. Vandemoortele has two business lines; one in frozen bakery products and one in margarines, culinary oils and fats .

In 2019, Vandemoortele realized a turnover of ca 1,4 billion euro. The Group is present in 12 European countries with 5,200 employees. The Vandemoortele headquarters are located in Ghent, Belgium.

Working at Vandemoortele, you will get all the chances to grow within a people oriented and value driven environment, where cooperation , respect and ambition are key. With headquarters based in Belgium you will be part of an international company having a dynamic, driven, ambitious and collegial atmosphere. We believe a more organic, flexible culture leads to a healthier work-life balance, motivates employees and ensures that we can work well together towards even better outcomes.

You will participate in a culture built on trust, empowerment, self-management and shared leadership, a culture where we all share the same sense of responsibility to getting the job done.

Your role:

Within our Croustico department, the Digital Marketing Coordinator will be responsible for our recently launched BtB online ordering platform. You will develop this platform further to become the core communication and interaction platform and self-service tool between Croustico marketing, internal & external sales teams and our customers. More generally contribute to the development of a multi channel communication approach for our customers, by creating optimal customer journeys , together with sales & marketing teams. You will report to the Marketing Manager.

Your key responsibilities are:

  • You integrate and link the platform with other digital tools and platforms such as future CRM system, complaint management, PIM database (Product Information Management), email platforms, etc. in close collaboration with IT;
  • You closely monitor the performance of the platform and communication campaigns, both commercially and technically, and you translate the results into concrete recommendations & optimizations ;
  • You continuously maintain and feed the platform & digital communication with new data and new features, eg chat function, loyalty programs, training academy etc.
  • You are responsible for the content management (new products, blogs, promotions, …) in close collaboration with your marketing colleagues;
  • You develop and test marketing & communication campaigns and actions . You use data & segmentation to target the best customer experience and apply marketing automization to create efficient ways of working and generate business success;
  • You are the expert for the platform in providing first-line support to customers, onboarding customers, training & inspiring internal and external sales teams and acting as the link to internal/external IT specialists;
  • You identify the latest trends and technologies affecting the platform & digital marketing;
  • You develop and monitor the related budget .

About you:

  • You hold a bachelor or master’s degree in marketing, Communication, etc.
  • You preferably have min. 2 years of relevant experience although we also welcome highly motivated young graduates;
  • You have a commercial and analytical mindset;
  • You can count on your marketing colleagues to create content. We need you however to be an out-of-the-box and creative thinker to inspire and feed your colleagues about the needs and the approach.
  • You are entrepreneurial, a problem-solver and keen to identify opportunities and take initiatives;
  • You interact easily with IT and you feel at ease with IT/digital terminology and systems. Experience with IT/digital communication such as CRM, Magento, Email software is a plus.
  • You are a team-player with an open mind mentality;
  • You have excellent interpersonal and communication skills, written and verbal, in Dutch, French and English;
  • Above all you are ambitious, energetic, driven and open to receive and give challenges.

What’s in for you?

  • A challenging function in an international company environment with an interesting task range for a successful and long-term cooperation.
  • A stimulating working environment offering many opportunities for personal development and an open and people-oriented company culture.
  • A competitive salary increased with several extra-legal benefits.

Vandemoortele DE

Société

Vandemoortele DE