Senior Marketing Manager

We didn’t create Bold Penguin because commercial insurance is broken. It isn’t. But as the world has gotten more connected and digitized, commercial insurance lags — creating a fragmented landscape where businesses, agents, and insurance companies struggle to interact in a smooth and easy way. That’s why we’ve built a highly efficient exchange that cuts the friction out of commercial insurance by connecting everyone to the right quote in record time.

Powering the world of insurance is no small feat, so we’ve built a team that's incredibly talented and passionate about our potential to upgrade the entire industry. As more and more companies, big and small, depend on our technology to operate in the commercial insurance space, we’ll need the best talent all around to support our growth. That’s why we’re looking at you (yes, you!) to make a bold move and join our adventure.

YOUR ROLE Bold Penguin is seeking a talented, creative, results-driven marketer to join our marketing team and focus efforts on the main street agency segment. With over 13,000 insurance agencies in the United States, we need to scale our efforts to reach the agents that benefit from Bold Penguin commercial quoting technology. You will be the voice of Bold Penguin to small insurance agencies, helping them understand the many benefits of digital quoting capabilities in our platform. You will work closely with our marketing, product, and sales teams to plan, develop and execute on a marketing strategy to reach thousands of agents in a short period of time. The ideal candidate will be resourceful and able to execute projects efficiently. You will also constantly track metrics and adjust marketing campaigns accordingly. Demonstrated success in B2B marketing campaigns is a must. A background in insurance, particularly commercial insurance, is nice to have. A background using Salesforce and/or Pardot is also viewed favorably.

WHAT YOU'LL DO Collaborate cross-functionally with product, sales, and analytics teammates focused on strategic accounts and other high-touch marketing efforts.  Partner closely with sales, account management, and SDR teams to capture account intelligence and ensure the field is aligned on all aspects of marketing plans. Oversee the deployment of engaging, industry-focused marketing programs to deliver the right messages at the right time to insurance agents. Design and execute multi-channel communication strategies for diverse prospect audiences including executives, brokers/agents, and a variety of users.  Manage the execution of email campaigns, direct mail, webinars, events, and other channels used in agency marketing campaigns.

SKILLS AND QUALIFICATIONS Moxy and resourcefulness to execute on marketing campaigns and strategy with limited resources. Experience developing and running marketing programs at B2B SaaS organizations. Experience leading cross-functional teams. The ability to translate a general problem statement into a full program and execution plan with strong stakeholder alignment. Strong leadership and program management skills. Strong collaboration and communication skills. A desire to work in a fast-paced, regularly evolving startup environment. Experience working with Salesforce and Pardot marketing automation 2+ years of experience in Account-based marketing. 5+ years of experience in B2B marketing.

Bonus Qualifications: Bonus points for Insurtech background or commercial insurance experience!

BENEFITS  We offer competitive compensation and progressive benefits that include: Medical, Dental, and Vision Disability and Life Benefits401K with a company match Employee Assistance Program Parental Leave Paid Time Off

Remote Culture. Here at Bold Penguin our remote employees are top of mind, and we have created an inclusive, engaging remote environment.

Choose-your-own gear. Whether you prefer Mac, PC, or Linux, one screen or three, we’ll set you up for success.

Stay connected to the Glacier. We slack. A lot. We also like to video conference regularly. We even have all- hands "Waddles" held Tuesday - Friday 12:00PM EST.

Penguin bling. Like swag themed after a certain antarctic bird? Just. You. Wait.

Bold Penguin believes in inclusion. That’s why we’re proud to be an equal opportunity employer that considers all qualified applicants regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, beak size, or inability to fly.

To learn more about our results-focused culture and employee-focused perks, read more on our careers page.

Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Senior, Marketing and Executive jobs that are similar:

$65,000 — $100,000/year

Location

Remote