Product Marketing Manager

The Portal by New Visions, an enterprise school management application, is growing our team of passionate people on a mission to improve equitable outcomes for all students in New York City. The Portal consolidates essential student data into a modern web interface, surfacing key indicators related to student progress. School users set plans for individual student success, while network leaders use the tool to monitor and support the progress of nearly one million students throughout the City.

What you’ll do at New Visions:

• Implement marketing strategies to increase user awareness and engagement, and ideate new and creative ways to deepen the product’s relationship with its users.
• Use analytics tools to identify user segmentations, develop and execute targeted outreach strategies.
• Set clear, measurable product marketing goals and track progress against them - making continuous recommendations for how we can improve impact.
• Build and operationalize the way we deliver product releases to our users
• Serve as a key collaborator between the Product and Communications teams.
• Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more.

Some projects you might work on:

• Develop our process for launching features and educating our users on them.
• Design and execute targeted re-engagement campaigns.
• Establish key indicators for product success, measure and share our progress towards those goals.

Successful candidates are:

• 2+ years in product marketing or a related role
• A customer champion who always keeps a pulse on customer sentiment
• A strong writer, can communicate technically complex subjects in easy to approach ways
• Data-driven and experimental in how you approach and measure your work
• Dedicated to continuous improvement, seeking-out opportunities to develop your skill set and share what you learn with your teammates.
• Passionate about mission-driven product work that has a tangible impact on opportunities and outcomes for young people

We believe your best work can happen from anywhere. Our team supports fully remote positions as well as offer the option to join our hybrid model and sit alongside your colleagues in our midtown office. New Visions for Public Schools is an established 30 year partner to New York City public schools, who has continuously worked alongside key leaders to improve the quality of K-12 education in New York City.

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Salary and compensation

$90,000 — $120,000/year

Location

🇺🇸 US