Product Manager Building & Construction | Arkance (Monnoyeur Group)

Context

Arkance is a European leader in developing and commercialising software and solutions for the Building, Infrastructure and Manufacturing businesses.

Arkance supports companies, organisations & institutions in their digital transformation towards CAD, Building Information Modeling, and Industry 4.0 .

With 660 employees, Arkance currently realises a turnover of € 170 million in 11 countries and has a very ambitious growth plan in place.

Arkance is part of Monnoyeur Group (6.500 employees, 2 billion € turnover), a diversified family group, active in capital goods for construction, energy production and motorisation, agricultural machinery, handling solutions, digitalisation of construction and industry.

Role

Responsible for understanding, synthesising and prioritising requirements from customers to assemble a value proposition for how Arkance can deliver products and solutions for the Architecture, Engineering & Construction (AEC) market.
Reports to the Strategic Marketing Director.
Working from Belgium (Lokeren) or from the Netherlands (Almelo, Amersfoort, Ede).
10% - 15% travel involved across Europe.

Responsibilities

Getting a deep understanding of the customer needs. Overseeing the process of engaging with strategic customers and partners to gather requirements, prioritise needs, and understand business workflows (surveys, customer panels...); based on these insights, establish a customer mapping and segmentation at European level.
Market research: mapping the competitive landscape of the market segments and ensure that the value of each segment is large enough to reach company's business goals in terms of revenue and leadership position.
Sharing both of these insights with the CTO team in order to feed them in their mission of improving the company's technological assets. Regarding own IP development, making go/no go recommendations based on the data.
Structuring the value proposition: based on the insights collected through customer and market knowledge, deliver to the Sales, Marketing & Customer Success teams the right stories for the right segments.
Assembling these compelling technologies to create added-value workflows that will transform customer operations.
Briefing the Marketing team to allow them to transform the company's unique value proposition into an inspirational messaging, to maintain information on the products through blogs, white papers, and presentations and to deliver go-to-market plans that will sustain the execution.
Supporting sales managers in their appropriation of this value proposition and enhancement of their teams.
Defining the business objectives of the portfolio (Sales and Profitability) in partnership with the sales organisations and the CTO, and monitoring the adoption of the solutions and the evolution of the market share and revenue.

Profile

Bachelor or Master's degree in Engineering, Architecture, Construction...
First experience in AEC industry, use of technology on multiple platforms (especially Autodesk, Bentley, IFC-related products and technologies) would be appreciated.
Experience with design or engineering applications and technology for visualisation, architecture, collaboration, bidding/estimating.
Consulting services and/or project management experience associated with AEC practice, applications, or technologies in real-world contexts.
Sufficient technical skills to be able to interact with specialists (at internal or customer level) and understand both applications and technologies.
Business focused to convince business managers with the right offer and arguments.
Structured and open-minded, able to develop productive relationships with customers, partners, colleagues and management.
At ease in a multicultural environment and a matrix organisation.
Comfortable of working well with remote teams and ability and willingness to travel.
Capability to effectively document and verbally communicate market requirements to portfolio development technical staff.
Excellent interpersonal, writing, presentation, and leadership skills.
Fluent in English, additional European languages are a plus.

Interested?

Send us your CV and motivation via the APPLY button.