Online Content Specialist
IKEA Belgium
Région
Zaventem
Contrat
Contrat fixe à durée indéterminée
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
The Online Content Specialist is responsible to ensure high quality, customer-relevant content on the IKEA.be website (NL/FR) in order to improve search engine performance, the strength of the IKEA brand, as well as increasing online visit, engagement and conversion.
- You will act as a member of the Marketing - and E-commerce team and proactively contribute to the omnichannel experience to achieve common objectives and goals.- You will be the go-to person and advisor to the eCommerce & Marketing team for content and asset effectiveness on IKEA.be, depending on function, phase of the online journey and objective of the message. - You demonstrate a creative, pro-active and co-creative mind-set. - You review content assets, identify improvement, create and publish web pages and will coordinate/execute A/B testing. - You manage content the localization process: adjust global material for locally relevant implementation, create new/local content when needed keeping a good balance between effort vs impact and results.- You continuously optimize the content, editorial process and efficiency and contribute with insights, recommendations and solutions in the area of web content. - You establish best practices and contribute to continuous growth of online content know-how. - You work, in a daily collaboration, with range, merchandising, SEO and digital performance functions, in order to secure integration, common focus and maximize impact.
- You will act as a member of the Marketing - and E-commerce team and proactively contribute to the omnichannel experience to achieve common objectives and goals.- You will be the go-to person and advisor to the eCommerce & Marketing team for content and asset effectiveness on IKEA.be, depending on function, phase of the online journey and objective of the message. - You demonstrate a creative, pro-active and co-creative mind-set. - You review content assets, identify improvement, create and publish web pages and will coordinate/execute A/B testing. - You manage content the localization process: adjust global material for locally relevant implementation, create new/local content when needed keeping a good balance between effort vs impact and results.- You continuously optimize the content, editorial process and efficiency and contribute with insights, recommendations and solutions in the area of web content. - You establish best practices and contribute to continuous growth of online content know-how. - You work, in a daily collaboration, with range, merchandising, SEO and digital performance functions, in order to secure integration, common focus and maximize impact.
For this role we expect:
- Minimum 3-5 years of experience in Digital Marketing, web content management & production. Experience in (online) retail is a plus. - Excellent knowledge of CMS, web analytics and performance measurement tools. - Good understanding of SEO. - Good understanding of Dutch, French and English.- Passionate about communication and conveying information and inspiration to consumers. - Strong organizational skills with an ability to prioritize and meet deadlines. Ability to turn strategies into impactful actions, with simplicity. self-starter, autonomous. - Energized by contributing to success and results through collaboration and co-creation.
- Minimum 3-5 years of experience in Digital Marketing, web content management & production. Experience in (online) retail is a plus. - Excellent knowledge of CMS, web analytics and performance measurement tools. - Good understanding of SEO. - Good understanding of Dutch, French and English.- Passionate about communication and conveying information and inspiration to consumers. - Strong organizational skills with an ability to prioritize and meet deadlines. Ability to turn strategies into impactful actions, with simplicity. self-starter, autonomous. - Energized by contributing to success and results through collaboration and co-creation.
If you grow, IKEA grows! Discover together with us the opportunities for your career in an inspiring work environment within an international context. A place where entrepreneurs get the chance to do what they do best. There are a lot of possibilities to grow together!Next to that, we offer you a competitive salary with extra-legal benefits like an extended insurance package, staff discount, our IKEA staff restaurant with delicious healthy food, eco-vouchers, an IKEA bonus based on the commercial results of our stores, a reward for your loyalty to IKEA (TACK pension saving program) and much more!