Marketing specialist

Introduction

Speos has been part of the bpost group since 2001. We are an organization with the same values, but our speos culture is somewhat different. We are a team of 220 people where our CEO can still talk to anybody by first name. The well-being of our employees is essential.

To support our growth and increase the visibility of our digital and printing solutions, we are looking for a passionate B2B Marketing Specialist.

Your responsibilities

Prior expectations

At first…

You’ll oversee and develop marketing campaigns for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management

You’ll identify and define target audiences and propose adequate strategies and actions
You’ll make agency briefings, action plans and provide input for the overall marketing plan
You are in charge of the products positioning, its UPS’s, buyer’s personae, Business Model Canva, etc.
You’ll implement and -if necessary- adapt the strategy, roadmap and features definition according to the needs
You’ll assume all administration regarding offer management, purchase orders, and campaign management for your campaigns

Moreover…

You elaborate and execute communication plans for speos products and services in line with the company strategy
You manage digital marketing campaigns to generate brand awareness and lead generation
You create or co-create sales materials such as presentations, newsletters, whitepapers, blogs, testimonials, social media posts, product sheets, videos, …
You translate functional information into compelling commercial message towards clients and prospects
You are the single point of contact for all Marketing demands for your products and services
You will analyze campaigns, provide insights in the market and improve continuously
You support the organization of external events
You support internal communications

Your profile

What we expect from you

Min. 2-year experience in B2B Marketing
Bachelor or Master in Marketing/Communications related field
Mix between strategy thinker and hands-on go getter
Project management skills: be able to coordinate with external agencies and internal stakeholders
Knowledge of social media marketing (Google Adwords, Google Analytics, Linkedin Campaign Manager, Hootsuite, Wordpress, Mailchimp)
Excellent copywriting and presentation skills (SEO)
At least two of the following languages French/Dutch/English.
Experience in IT/Tech/Consultancy is a plus

Who you will work with

You will work closely with Product & Sales colleagues
You will report directly to the Head of Marketing Communications

Soft skills:

Entrepreneurial: the sky is not the limit and you will prove it

Risk tolerant: ability to learn quick and not afraid to try new things
Innovative: you are passionate about new opportunities and like to challenge the status quo.
Team spirit: you love to work with different people and celebrate successes together

We offer

Why speos?

Next to a competitive monthly salary, we offer a company car and fuel card, meal vouchers, hospitalization insurance, group insurance, a non-recurrent bonus.

This is what really sets us apart:

You end up in a company in full change. This creates a lot of challenge and innovative projects.
The atmosphere, the collegiality and the friendly speos culture are unique. And we will prove it.
You get a lot of freedom and autonomy to make your own decisions.

Interested?

Apply by uploading your CV by clicking on the Apply Now button.