Marketing Product Manager

The Senior Marketing Product Manager is the “CEO” of his Product Category. 

Your mission will be the general management of Category development, including range and product assortment, pricing and promotion in alignment with the Brand’s Collection identity, positioning and strategy, for each market and customer segments, based on the defined distribution strategy.
 

VISION & STRATEGY

• Develop a vision and a strategy which clearly identifies the strategic direction of your Product Category in line with the Brand’s Collection Strategy and Positioning, Market and Consumer Trends.

MARKET TRENDS

• Become the Market and Customer specialist in your category.  Monitor market overall trends in Retail and developments per Country and relevant Consumer Segments. 
• Collect relevant input from colleagues in other functional areas such as Sales and Operations (Sourcing and Supply Chain), our partners and customers.

NEW PRODUCT DEVELOPMENT

• Collaborate with Product Design in managing and driving the product development process to ensure an appropriate and competitive assortment for each market.
• Prepare market requirements documents (MRD) for delivery to Product Development and Sourcing, assisting hereby in the translation of MRD into sourcing specifications.

PRODUCT LIFE CYCLE MANAGEMENT

• Drive the Product Life Cycle Management Process to optimize number, composition, productivity and profitability of SKUs within the overall frames set for the brand’s assortment.
• Monitor and manage the complete life cycle of each and every individual product and/or product concept of the assortment. Especially with focus and tight management of introduction of new products and/or concepts and out phasing of out-going products.
• Continuous follow up and analysing the profitability of the product line (analyse margin by product, country, customer, on a quarterly basis and propose corrective actions accordingly).
• Provision of annual forecasts (including forecasts per model, per country, per customer segments).
• Perform regular sales analysis to support timely forecast reviews and adjustments in liaison with the Regional Sales Managers and the Planning Department (S&OP Process).

PRICING AND MARGIN

• Assist the Head of Collection & Product Management in the creation of a pricing model and positioning for the product category and concepts, for all markets and all buyers in order to provide the most adequate competitive and market related price positioning and facilitate optimization of earnings potential.
• Ensure continuous follow up and analysing the profitability of the product category (analyse margin by product, country, customer).
• Initiate corrective actions in order to sustain satisfactory average margin and profitability for the brand and product range at yearly price list reviews.

MARKETING

• Within the scope of the New Product Development process assist the Head of Collection & Product Management and the Brand Communication Manager in the development of a go-to-market strategy including product positioning, key benefits, value proposition, target customers, relevant business unit, etc. in close co-operation with Sales Management.
• As required provide support to the Brand Communication Manager in tactical tasks through the provision of Sales and Marketing Communication content as well as Sales Training support