Marketing Manager

Marketing manager | Brand marketing | Digital marketing | Antwerpen

Hays is one of the leaders in the recruitment market of experienced and competent professionals. Our services range from recruitment & selection based on permanent or temporary contracts to contracting / freelance jobs. In order to get the right person in the right job, we offer profound and qualitative recruitment services to both our clients and our candidates.

As Marketing Manager for Hays Belgium you are responsible for the implementation, execution and evaluation of the global marketing strategy on a local level. For doing this you can count on a fantastic team of four people with expertise in Digital and Brand Marketing. You report directly to the Managing Director and to the Marketing Director France Benelux. You are located in Antwerp.

What will be on your bucket list

• Translate business initiatives into integrated marketing plans (content, awareness, lead generation) using multiple communication channels (traditional media and integrated digital marketing campaigns)
• Create and manage tactical marketing campaigns across a range of channels focused on customer acquisition, retention and development
• Gain deep understanding of local market and customer segments mapping in order to define the (digital) customer journey
• Measure and report performance of all marketing campaigns against goals (ROI/KPI’s)
• Final responsibility in internal and external content and communication via email, video, webinars, podcasts etc.
• Liaising and briefing with external agencies
• Coordinate local and annual CRM plan and calendar
• Be the brand guardian in your market and ensure consistency with the global brand
• Manage, motivate and drive the marketing team and set the right priorities
• Focus on internal recruitment, employer branding and retention with the People & Culture Team
• Partner with IT to maintain the best user experience internal and external

What kind of DNA we’re looking for

• 3 to 5 years of experience as all-round Marketing Manager, proven track record in digital and brand marketing with a mix of strategic/tactical/operational skills. B2B marketing environment is highly preferred
• Strong skills in marketing planning ad budget management and excellent project manager
• Experience working with advertising and creative agencies, PR agencies and digital marketing agencies
• Proven experience in managing and guiding a team and able to work in a team environment and build effective relationships
• Excellent written and verbal communication skills in Dutch and English, and good knowledge of French
• Strong execution skills and hands-on mentality
• Data-driven with excellent problem-solving skills
• Digitally savvy, an early adopter for all kinds of marketing tools and applications

Wat do you get in return
An interesting job with a lot a responsibility and autonomy where you partner with the local leadership team, where you feel strongly the international link and where you operate as a bridgebuilder between all different departments and your marketing team. All of this you do within a fast moving and evaluating company where excellent marketing is key! You feel at ease because of the friendly, fun and pleasant atmosphere. And last but not least you can count on an attractive salary package including annual bonus, company car, iPhone, daily net allowances, group and hospitality insurance and many incentives.

What are you waiting for?

You feel you are the perfect match or you want to have more information? Don’t hesitate to apply online.