Lead Product Marketing Manager Teams & Enterprise

Vimeo is looking for a passionate and seasoned Product Marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our customers at all stages of the funnel. This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives and data-driven strategy. If you’re excited about helping creative professionals and businesses make an impact through video, then Vimeo is the place for you.

What you’ll do:

Own the go-to-market strategy and ongoing release cadence for key user segments from ideation to launch and adoption

Lead market and competitive analysis for key segments by surfacing quantitative and qualitative insights to inform the product roadmap

Work closely with Marketing and Product to optimize the customer lifecycle from acquisition to in-product engagement and retention

Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team

Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering 

Map out how and when new products are introduced to customers

Be a product expert and communicate its value to key stakeholders across the company

Understand how our product grows among key segments across the customer journey and set measurable business goals and track progress against them

Skills and knowledge you should possess:

6+ years of product marketing experience 

Clear track record of driving business results through marketing strategies, including app store optimization

Ability to take complex ideas and turn them into simple and intuitive communication

A knack for market research - you know the market and competition better than anyone

Experience working with and influencing a cross-functional team

Growth mindset with the desire for continuous improvement 

Ability to empathize with the customer and view things from their point of view

Analytical mindset, and a working sense of Mixpanel and GA, using these platforms to report on KPIs to track performance and identify trends

Strong project management skills with the ability to prioritize effectively 

Excellent verbal and communication skills

Bonus points (nice skills to have, but not needed): 

B2B SaaS experience 

Collaboration & productivity app experience

Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Executive and Marketing jobs that are similar:

$65,000 — $100,000/year

Location

New York City, New York, United States