E-commerce Specialist
CALZEDONIA
Région
Contrat
Calzedonia Group is a fashion retail company specializing in the hosiery, beachwear and underwear market. Founded in Italy in 1986, the Group has a network of 4,900+ stores in 50+ countries and 39,500+ employees worldwide.
The Group’s business is continuously growing with a full program of new store openings around the world.
As an E-commerce Specialist, you will follow Belgium, The Netherlands and Luxembourg with report to the Country Manager of the Calzedonia BeNeLux branch, in dotted line with the Global Ecommerce Manager.
You will be responsible for the development and growth of Calzedonia Group online business in the subsidiary, through the development and management of digital marketing strategies across all digital platforms to build brand awareness, generate leads as well as increase ROI and brand loyalty.
Your goal will be to ensure a seamless path to purchase across all company’s touchpoints in a new omnichannel environment.
Roles and responsibilities
- Design, build and deliver a digital strategy to increase brand awareness in the countries based on a competitive analysis and global best practices.
- Identify and drive opportunities to grow the e-commerce channel, sales and reach more customers.
- Orchestrate all existing touch points (i.e. email, SMS) and implement/test new touch points (i.e. social, mobile, media etc.) to ensure a consistent customer experience throughout brick and mortar and online stores.
- Manage Calzedonia, Intimissimi and Tezenis websites working closely with the HQ E-commerce team based in Italy; maintain, update all content and design/presentation of the website.
- Be responsible for planning, organizing, coordinating, and managing a digital marketing agency.
- Oversee SEO, SEM, PPC, online advertising and social media marketing activity to grow audiences, drive traffic, generate on-line sales, and brand awareness.
- Oversee and delegate responsibilities to Digital Specialist with a strong focus on allocation, content, promotion and customer service.
- Gather, analyze and share monthly data on digital performance and make key recommendations based on these learning.
- Collaborate with local retail team to create synergy between brick and mortar and the online business.
- Organize a digital editorial plan of direct email marketing and social media activities across all the digital proprieties of the brand.
- Focusing on new opportunities for the fulfillment strategy together with the logistics team.
Preferred Qualifications
- 3-4 years-experience in E-Commerce, preferably in a fashion company
- Knowledge of Google Analytics 360
- Deep understanding of the BeNeLux digital and e-commerce landscape
- Strong communication and project management skills
- Ability to effectively meet deadlines and manage projects independently
- Positive and proactive attitude
- Resourcefulness and problem-solving skills
Interested?
You can simply apply by clicking the Apply Now button.