Community Manager (Dutch Speaking) - Ogilvy Social.Lab - Bruxelles

Define the problem: What have we been asked to do, what can we do, what should we do?

Interrogate client needs and problems and articulate the strategic requirements.

• Read a trend or campaign report
• Know the fundamentals of the key social channels (Facebook, Instagram, Twitter, YouTube, TikTok)
• Understand the role, benefits, and limits of social
• Understand key social data and ability to synthesise it
• Have a basic understanding of a client’s business results and competitive landscapes

Insight Creation: Finding things out, filtering them, rethinking them laterally to inspire.

Synthsise and communicate insight from brands, audience, culture and category and understand different sources of insight.

• Know an insight from an observation
• Know the difference between paid, owned, and earned content
• Create and present competitor reviews
• Synthesis desk research for relevance
• Knowledge in social and analytics tools (Google Trends, Facebook Insights, Spredfast, Sprout Social, Brandwatch)

Set the Path: Giving inspiration, clarity & confidence to the team about what needs to be done.

See the alternative strategic routes for a problem and articulate the chosen one.

• Understand a brief vs. briefing
• Understand how to find insight from online and social communities
• Know what makes a good / bad brief

Ideation: Helping creative & other disciplines come up with better ideas, faster.

Enthusiastically support the creation of an idea that is right for audience & brand.

• Make a valuable contribution to brainstorms and workshops
• Develop ideas that will resonate with a brand’s advocates
• Document and share great work (problems, insights, ideas, executions)

Prototyping and Storytelling: Defining the idea, proving, communicating & selling it.

Bring to life an idea and create a compelling story to frame it.

• Articulate the brand tone of voice and online identity
• Articulate the different types of an idea (brand, campaign, execution)
• Understands the benefits of a test & learn strategy can create testing hypothesis

Manifesting the Work: Crafting the experience journey and delivery detail that brings the idea to life.

Take an idea and bring it to life across channels and the customer journey.

• Establish and building relationships internally with Media, Production, Strategy, Account, Management, Creative, etc.
• Build strong collaborative relationships with junior level clients
• Provide administrative support, including status reports, meeting scheduling, competitor reviews etc.
• Assist with project management/workflow system data entry and reporting
• Write in the brand tone of voice
• Understand how to create social advocates
• Understand how to create and publish content to social media across all key social platforms (Facebook, Instagram, Twitter, YouTube, TikTok)
• Have the ability to work very closely with the Social Media performance team to ensure all comms are developed, deployed and measured in line with best practices
• Explain the pros & cons of different channels for a task and audience

Measurement and Effectiveness: Proving if, how and why the work created real value for the business and consumers.

Understand the mechanics of effectiveness and how to build a case.

• Understand different categories of measures (e.g. awareness, consideration, conversion)
• Knowledge of SEO & SEM principles
• Create basic analytics reports (e.g. impressions, reach, CPM, engagement rates, CPV, CTR, VTR)

• Fluent in Dutch
• Fluent or very good level of English
• Recent and relevant experience managing social media accounts through social media management tools
• Experience creating, scheduling, publishing content to social channels
• Experience nurturing online communities and creating brand advocates
• Recent and relevant experience developing social media content strategies for organisations across a range of sectors.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Understands how Social Media platforms (Facebook, Twitter, Instagram, YouTube, TikTok, etc.) work and keeps knowledge on current formats and tactics up to date.
• Proven experience in driving content ideas and executions.
• Ability to interact with stakeholders – junior to senior, knows how to educate and convince

• Detail-oriented
• Natural and effective collaborator
• Willingness to take on new challenges and learn
• Strong written and verbal communication
• Easy speaker, comfortable liaising directly with client
• Organized and autonomous.
• Strong analytic skills
• Constantly pushing the creative work, with a desire for excellence
• Social media enthusiast with an established understanding of the wider digital communications landscape. Left and right brained: demonstrate creativity in data analysis and understanding
• Stays up to date with social media innovations and leverages them to create great work

• Fulltime job within a growing and trendsetting advertising agency in the center Brussels (in front of the central station)
• Big local, regional and global clients
• Attractive package and benefits
• Continuous trainings
• Excellent work atmosphere
• Career conversation and growing opportunities
• Diverse and inclusive work culture
• Strong flexibility plan
• Incredible rooftop