Région
BRAND COMMUNICATION MANAGER
Working mode: remote
In 2022 more than 170 million people worldwide will leave to find work abroad. Cross-border employment is still complicated though. We want to simplify the process and be able to help even more foreigners. To achieve this, we are building a digital platform that will transparently connect employees and employers from different countries. To do this we need You and Your skills! Together we will change the way global labor migration takes place. We offer long-term partnership and the opportunity to grow in an agile environment.
Apply and take the development of the platform into your own hands, have a real impact on the business and the changes across the organization. We are about to create several technological products that we would love to tell you about during the interview.
We have a lot of work to do together. Are you ready to take on the challenge?
Brand Communication Manager is responsible for the company's new brand strategy, ways we’ll communicate with customers and acquire them. Opening a new chapter in our Growth team, you’ll work hand in hand in product-based teams consisting of Sourcing, Operations, PR, Digital Marketing, CX and Product specialists across the company. As a customer-focused organization we lack proper B2C marketing ownership and strategy - we look forward to seeing you take it in your hands and give it a proper shape! You will take accountability for product marketing including brand, social media, lead generation and CRM activities (and possibly others - you name it!).
Your responsibilities include:
Responsibility for creating brand strategy for today’s and future products
Building brand position regionally (CEE) and possibly in new mark proven track record of leading customer/product acquisition camp ets (WE)
Taking charge of customer acquisition campaigns for our offline (sourcing of candidates) & online (mobile, web apps) products
Creating and executing communications strategy to extend customer’s lifetime value and increase our NPS
Being a mastermind of our B2C social media presence
Running great market research and competitive analysis
Working closely with CX on VoC, retention and closing the loop
Supporting Product teams in building and launching and launch great products
Evangelizing the organization in the area of brand development
Basic Qualifications:
Start-up & product-focused mindset - it is important who you work with, not who you report to
Passion for understanding customer problems and turning them into innovative ideas
Proven track record (4-6 years) as a Brand/Communications/Marketing Manager in a company creating its own product or in a digital agency
The ability to take data-driven decisions
Passion for simplifying (essentialism) rather than complicating; make everything as simple as possible, but not simpler
Practical knowledge of CX and digital-first approach
Great communication, presentation and leadership skills
The ability and willingness to build strong and long-lasting relationships
Alignment with the values of the organization;
The ability to go into detail without losing sight of the big picture
Doer and team player mindset :)
Required: fluent UA/RU/ENG, good PL language skills would be an asset
Preferred Qualifications:
It would be an advantage If you have the following characteristics:
Basic knowledge of SQL, OLAP, WordPress
Building tech brands from scratch
What we offer:
In EWL we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
No salary data published by company so we estimated salary based on similar jobs related to Marketing, Medical and Non Tech jobs that are similar:
$60,000 — $100,000/year
Warsaw