B2B Marketing Specialist
Immoweb S.A.
Région
Contrat
Introduction
We are an equal opportunities employer and place where everyone is welcome. We strongly encourage people from minority backgrounds, LGBTQIA+, parents, and individuals with disabilities to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know.
We were founded by Axel Springer in 2018 as a 100 percent owned company and combine the digital activities and participations in real estate, car, and generalist classifieds in Germany (Immowelt), France (Meilleurs Agents, Groupe SeLoger, Logic-Immo, Car & Boat Media), Belgium (Immoweb), Spain (Housell) and Israel (Yad2), making us one of the world’s biggest digital classified players.
We also hold Axel Springer’s minority participation in companies such as Purplebricks, Homeday and Zumper. Our vision is to serve consumers in their important decisions in life and to simplify not only the search for a new property or car but to also provide additional services in adjacent markets.
This is an exciting time to join us in our ambition to become Europe’s leading PropTech business - helping us unlock everyone’s perfect place!
Vos responsabilités
Job Profile
The B2B Marketing Specialist is responsible for developing and contributing to marketingprojects that drive and support the company’s business objectives. In this position you will report directly to the B2B and B2C Marketing Manager and you are responsible for the development and management of B2B marketing programs, implementation and results. In this position you will collaborate with various stakeholders throughout different departments in executing the company’s B2B marketing strategy and programs. You focus on acquiring new customers and retaining existing customers through the management of all online and offline marketing programs including email, social, lead nurturing, … This position requires a candidate with a mix of strategy, creative, analytic and project management expertise.
Key Responsibilities
- Responsible for B2B-marcom strategy, planning, implementation and execution
- Create and manage inbound marketing campaigns to grow the lead and prospect base & support sales initiatives, including: content marketing, journey mapping, social, email, lead nurturing and engagement programs
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external B2B communications and marketing materials
- Work closely with both Sales and Commercial & Strategy Teams to align Sales and Marketing strategies to support the sales cycle
- Ongoing research to continue to develop marketing strategies to generate new customers
- Perform ongoing tracking and reporting on B2B marketing initiatives
- Work closely with Sales and Customer service department to support customer engagement programs throughout the service cycles
What do we expect from you
- You think and act on Bachelor -level ;
- You have a minimum of 3 years experience in a B2B marketing;
- You think commercial and act pro-active;
- You are preferably bilingual and your English is good enough for day to day communication
- You are an hands-on, enthusiastic marketeer, always looking for new possibilities
- You can easily communicate on all levels, also to C-level
- You have a good sense of humor
Our offer
- A professional and stimulating environment in which trust, respect and team spirit are key values
- Opportunities for personal development (training)
- Autonomy, responsibility and challenging work
- Work-life balance: working from home, flexible working hours
- A dynamic, open and collaborative corporate culture
- Well-being: showers, fruit, fun room, team-building, end-of-year dinner, happy hours, ...
- A company that is a market leader – a socially responsible business with a real impact on society (green team, inclusion team, charity work, digital accessibility for all)
- An attractive salary package commensurate with your experience