B2B Marketing Specialist

Introduction

Immoweb is the largest real estate website on the Belgian market for buying or renting houses, apartments, building plots, garages, offices, and commercial properties.

Within the Axel Springer group, one of the world leading digital publishers that employs more than 16000 people in over 40 countries worldwide, Immoweb is part of the Axel Springer Subsidiary named “group AVIV”.

The AVIV group was founded by Axel Springer in 2018 and has its main focus on digital activities in relation with Real Estate in Europe. This group includes well-known websites such as seLoger. in France and Immowelt in Germany.

Your responsibilities

Job Profile

The B2B Marketing Specialist is responsible for developing and contributing to marketingprojects that drive and support the company’s business objectives. In this position you will report directly to the B2B and B2C Marketing Manager and you are responsible for the development and management of B2B marketing programs, implementation and results. In this position you will collaborate with various stakeholders throughout different departments in executing the company’s B2B marketing strategy and programs. You focus on acquiring new customers and retaining existing customers through the management of all online and offline marketing programs including email, social, lead nurturing, … This position requires a candidate with a mix of strategy, creative, analytic and project management expertise.

Key Responsibilities

Responsible for B2B-marcom strategy, planning, implementation and execution
Create and manage inbound marketing campaigns to grow the lead and prospect base & support sales initiatives, including: content marketing, journey mapping, social, email, lead nurturing and engagement programs

· Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external B2B communications and marketing materials

Work closely with both Sales and Commercial & Strategy Teams to align Sales and Marketing strategies to support the sales cycle
Ongoing research to continue to develop marketing strategies to generate new customers
Perform ongoing tracking and reporting on B2B marketing initiatives
Work closely with Sales and Customer service department to support customer engagement programs throughout the service cycles

Your profile

What do we expect from you

You think and act on Bachelor -level ;
You have a minimum of 3 years experience in a B2B marketing;
You think commercial and act pro-active;
You are preferably bilingual and your English is good enough for day to day communication
You are an hands-on, enthusiastic marketeer, always looking for new possibilities
You can easily communicate on all levels, also to C-level
You have a good sense of humor

We offer

Our offer

A professional and stimulating environment in which trust, respect and team spirit are key values
Opportunities for personal development (training)
Autonomy, responsibility and challenging work
Work-life balance: working from home, flexible working hours
A dynamic, open and collaborative corporate culture
Well-being: showers, fruit, fun room, team-building, end-of-year dinner, happy hours, ...
A company that is a market leader – a socially responsible business with a real impact on society (green team, inclusion team, charity work, digital accessibility for all)
An attractive salary package commensurate with your experience